Website, SEO & Direct Booking Growth
Lemon Tree Hotels
Chain Hotel · Website, SEO & Direct Booking Growth
Scaling direct bookings and brand-led demand across a national hotel chain through performance-driven digital transformation.
Story So Far
The Background
Lemon Tree Hotels is one of India’s largest hotel chains, operating across 50+ destinations. Despite strong offline presence, the brand faced **high OTA dependency**, weak website conversions, and limited keyword visibility.
The objective was to **turn the brand website into a primary revenue channel** while strengthening search visibility at scale.
Services Deployed
Goals
Objectives
Increase direct bookings across properties
Improve website conversion rates
Reduce OTA dependency
Strengthen brand-led search visibility
Create a scalable digital framework for a large chain
Obstacles
Challenges
Low keyword rankings for brand & generic searches
Weak website UX and selling propositions
Heavy reliance on OTAs
Inconsistent mobile experience
Impact
The Results
+150%
Increase in Bookings
+36%
Increase in Total Traffic
+30%
Increase in Organic Traffic
+70%
Improvement in Conversion Rate
Visual
Project Gallery
Your Turn
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Let's discuss how we can apply these strategies to grow your hotel's revenue.