Performance Marketing
Moksha Himalaya Spa Resort, Parwanoo
Wedding Destination · Performance Marketing
Transforming an offbeat luxury resort into a high-demand wedding destination through experience-led storytelling and high-intent performance campaigns.
Story So Far
The Background
Moksha Himalaya Spa Resort is a luxury mountain retreat located in Parwanoo, perched 5,000 feet above sea level. Despite its premium positioning, the destination had **low search demand**, minimal digital visibility, and no structured website presence—right as wedding season approached.
The challenge was to **create demand where none existed**, attract high-value wedding enquiries, and drive revenue without discounting the product..
Services Deployed
Goals
Objectives
Position Moksha as a destination wedding resort
Generate high-quality wedding & MICE leads
Increase direct website bookings
Improve visibility beyond destination-based searches
Maximize revenue during peak wedding season
Build sustained digital demand for an offbeat location
Obstacles
Challenges
Low destination search volume for Parwanoo
No existing website at project start
Premium pricing with no discount flexibility
Limited social media presence
High urgency due to upcoming wedding season
Need to educate audiences about the destination itself
Impact
The Results
+438%
Increase in Revenue
+309%
Increase in Website Bookings
+253%
Increase in Room Nights
+190%
Increase in Inbound Calls
Visual
Project Gallery
Your Turn
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Let's discuss how we can apply these strategies to grow your hotel's revenue.