Revenue & OTA Strategy
Niranta Airport Transit Hotel, Mumbai
City Hotel · Revenue & OTA Strategy
Driving revenue recovery and pricing efficiency for an airport hotel during peak COVID disruption.
Story So Far
The Background
Niranta is India’s first airport transit hotel, located inside Mumbai’s international terminal. During COVID, international travel restrictions and flat pricing models significantly impacted visibility, occupancy, and revenue.
The challenge was to **optimize pricing, improve OTA performance, and increase ARR** in one of the most affected markets.
Services Deployed
Goals
Objectives
Increase overall revenue during restricted travel period
Improve ARR without heavy discounting
Optimize OTA productivity
Balance occupancy with profitability
Drive traffic from social platforms
Obstacles
Challenges
Severe travel restrictions
Limited international footfall
Flat pricing across all days
Low participation in OTA offers
High ARR benchmark to maintain
Impact
The Results
+175%
Increase in Revenue
+119%
Increase in Room Nights
+25%
Increase in ARR
Visual
Project Gallery
Your Turn
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