
SEO Strategy
Noor Mahal, Karnal
Destination Wedding · SEO Strategy
Driving high-intent wedding enquiries by breaking aggregator dominance through focused SEO and UX optimization.
Story So Far
The Background
Noor Mahal is a palace-style luxury hotel in Karnal, positioned for destination weddings. However, **wedding aggregators dominated search visibility**, limiting direct enquiries from the brand website.
The challenge was to **own wedding search intent organically** and improve lead quality.
Services Deployed
Goals
Objectives
Increase wedding-related organic traffic
Generate high-quality direct enquiries
Improve lead-to-conversion ratio
Reduce dependency on aggregators
Obstacles
Challenges
High competition on wedding keywords
Aggregator dominance on SERPs
Need for conversion-focused UX
Impact
The Results
+21.32%
Increase in Wedding Enquiries
+17.24%
Increase in Calls
+11.23%
Increase in Organic Traffic
Visual
Project Gallery

Your Turn
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