Social Media Revamp
Taj Mahal, New Delhi
Luxury Hotel · Social Media Revamp
Transforming an iconic luxury landmark’s social presence through human-centric storytelling and experience-led content.
Story So Far
The Background
Taj Mahal, New Delhi is a recently renovated 5-star luxury hotel and one of the city’s most iconic landmarks. While the brand carried immense legacy, its social media presence lacked **dynamic content, experiential storytelling, and emotional connect** with modern audiences.
The challenge was to balance **heritage with relevance**, moving away from overly corporate communication to a more human, engaging narrative.
Services Deployed
Goals
Objectives
Increase reach and follower growth
Improve engagement and content interaction
Build a cohesive luxury-led feed
Highlight Ladakh’s culture and experiences
Drive traffic from social platforms
Obstacles
Challenges
Lack of dynamic content formats
Underrepresented hotel experiences
Limited PR-led storytelling
Overly promotional communication style
Impact
The Results
+267%
Increase in Instagram Reach
+143%
Increase in Content Reach
100%
Organic Reach (No Paid Boosts)
Visual
Project Gallery
Your Turn
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