SEO + Performance Marketing + Website Optimisation
The Corinthians Resort, Pune
City Hotel · Revenue & OTA Strategy
Driving Direct Revenue Growth Post Website Migration
Story So Far
The Background
The Corinthians Resort, a premium 5-star destination in Pune, underwent a critical website domain migration which significantly impacted organic visibility, direct bookings, and brand keyword rankings. The shift disrupted traffic flow and reduced discoverability, risking higher OTA dependency and loss of direct revenue.
Services Deployed
Goals
Objectives
Recover organic visibility & direct bookings after domain migration
Increase direct revenue & reduce OTA dependency
Improve weekday occupancy through targeted campaigns
Generate high-quality wedding & event enquiries
Strengthen keyword rankings & brand search visibility
Build a revenue-led full-funnel digital growth engine
Obstacles
Challenges
Significant drop in organic traffic due to domain migration
Decline in direct bookings & website enquiries
Loss of brand keyword rankings and authority
Dependence on paid campaigns during SEO recovery phase
Need to maintain premium positioning without heavy discounts
Ensuring unified messaging across website, ads & social
Impact
The Results
168%
Increase in Direct Booking Revenue (YoY)
156%
Growth in Organic Traffic Recovery
38X
ROAS achieved during peak seasonal campaigns
202%
Month-on-month revenue surge during festive campaigns
114%
Increase in website users post recovery phase
44%
Growth in “Book Now” engagement after optimisation
Visual
Project Gallery
Your Turn
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